BSC Signs The Roasterie as our First Major Corporate Sponsor

August 20, 2012

Beginning this fall, we’re excited to announce our first sponsorship agreement in 35 years. Why so long? Maybe we just needed the perfect partner – and we found one in Danny O’Neill, owner of The Roasterie, one of Kansas City’s most recognizable and civic-minded local businesses.

The first place you’ll notice the partnership is on every player’s shirt (front and back), where we’ll proudly show the familiar Roasterie logo and vintage airplane. But our partnership goes beyond a shirt sponsorship; look for The Roasterie to be at the fields on game days (just follow the smell of fresh-roasted coffee), and in a custom BSC coffee blend where 10% of proceeds will go to our club.

“BSC is excited to be developing a long term marketing partnership with Danny O’Neill and The Roasterie,” said Kevin Connor, co-chairman of Brookside Soccer Club. “Soccer and coffee are a great blend, and our futures together are very promising.”

Revenue from the sponsorship will go toward scholarships and developing training programs that will benefit all of our players.

In addition to the sponsor partnership with The Roasterie, Brookside Soccer Club has expanded its relationships throughout the community, including a partnership with the University of Missouri – Kansas City to create community awareness and involvement, and with the Local Investment Commission (LINC) and Kansas City Public Schools to connect with families in under-served areas.